I ONCE SAW AN AD IN The New Yorker selling the services of artists to “paint original portraits of your family.” The ad features a luxurious portrait in oils of two children with the words: “Immortalize Them.”

QUIDDITCH FANS WERE CIRCLING the nearby Borders adorned with lightning bolts emblazoned on their foreheads like getting stamped to enter a rave. They were distributing color-coded wrist bands for the privilege of waiting in line for hours to grab the first copies of -- what was that book again? -- oh yeah, Happy Potter and the Deathly Hallows, the final book in the remarkably successful J.K. Rowling series, or, as fans like to call her, "Jo."

So says Don Draper (Jon Hamm), a whiskey-drinking, grey-flannel-suited advertising executive in the upcoming AMC TV series Mad Men, debuting July 19th. It’s about the so-called “Golden Age” of the modern advertising industry, created by The Sopranos’ Executive Producer Matthew Weiner. And it promises to be the basic-cable ad bonanza of all time.

Your respiration stops, but your heart continues beating. Your lungs are converting oxygen into carbon dioxide. CO2 and acid levels rise in your blood, lowering the amount of oxygen to your brain. You feel saturated, then light-headed. Your vision blurs. You can’t focus. Desperation takes over. When CO2 hits toxic levels, your nervous system overrides your brain, triggering an uncontrollable impulse to open your lungs wide. Keep ignoring the signals, and you pass out, your brain gets damaged, and you die.

Time’s up. Here’s the answers (but you’re ahead of me already, aren’t you, you bright spark, you?): they’re all for real. Yes, even Wizmark. As their ad copy says, “a new marketing idea so wild, it’s brilliant!”

But, alas, we still want to hear from you! Don't let this potted meat inconvenience squelch the budding Hemingway in you (we would have used a more recent pop culture reference, but it wouldn’t have meant the same if we had said "the budding Ethan Hawke")! If you wish to join the Diablog, merely click on the "Comments" link and follow the leader.-- The Brethern and Sisteren of Devotion

I remember getting two albums in college that are still two of my favorites. The bands are not really that important - but it was Counting Crows’ “Recovering the Satellites” and Weezer’s “Pinkerton.” I remember how excited I was to get them. I remember riding the bus to the mall to pick them up. I remember hitching a ride back. I remember opening the CD, and the smell of the booklet. I remember sitting on the bed and taking it in for the first time. Closing my eyes. Letting it wash over me.

Like films, creative communications projects are usually a collaborative effort. There are three positions vital to the quality and success of a creative communications project. They may be one in the same person at times, or representative groups.

They are Designers, Patrons, and Participants. The more evenly balanced the needs of these three “audiences” are, the more successful a project is for all concerned. But just who are these “audiences”?