Music, Flashbacks and Magic
LAST NIGHT I HAD A VIVID FLASHBACK TO COLLEGE. I think you have more of these when you’re moving. All the dust and old things and memories fly around together.
I remember getting two albums in college that are still two of my favorites. The bands are not really that important - but it was Counting Crows’ “Recovering the Satellites” and Weezer’s “Pinkerton.” I remember how excited I was to get them. I remember riding the bus to the mall to pick them up. I remember hitching a ride back. I remember opening the CD, and the smell of the booklet. I remember sitting on the bed and taking it in for the first time. Closing my eyes. Letting it wash over me.
Isn’t it an almost magical experience? The mix of excitement and anticipation, then the flood when the music is real and ethereal and gripping and more than even you wanted it to be? And over time it shifts from new and unknown to familiar and close and warm like an old friend.
At Devotion we say that a brand is a container that holds all the emotions of an organization. Sort of like a flag. People are upset when a flag is burned not because of the fabric and color, but because of all it represents. I think music becomes this for people as well. You listen and feel what you felt when you heard it for the first time. Mixed with new ones. And it has life and breathes and changes.
(For a similar subject, please read “Graphics to Dance To” in the Catacombs Archives section of the site.)
Posted by at July 25, 2006 09:05 AM
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