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Graphics To Dance To

db_graphics.gifIN THE ÜBER-ELABORATE 1970s, when the cost-per-unit for paper and printing was so low that swing-for-the-bleachers album design was common, if not required, 12” LP cover designers inhabited a world of unfettered, eye-gougingly gaudy creativity likely never to be seen again.

This was the time of the Led Zeppelin III “info wheel” cover; Alice Cooper's School’s Out with the vinyl wrapped in a pair of lace panties and enclosed in a die-cut, unfolding desk, complete with legs; the Velvet Underground’s Andy Warhol “banana sticker” cover and the Stones’ zipper-enhanced Sticky Fingers. And it wasn’t just the cover; the Aussie group Split Enz laser-etched a shimmery geometric pattern into the vinyl of their True Colours album, similar to the big “S” emblem embedded in the grooves of the first Superman movie soundtrack. Chicago (arguably the most “logo-centric“ band of all time) had a live Carnegie Hall album featuring four individually sleeved records gathered in a slipcover box stuffed with a six-foot wall poster, a 11” x 11” booklet about the history of Carnegie Hall, individual photos and bios of the band members, and a voter registration pamphlet! You had to bring it home in a wheelbarrow.

(Anecdote: I worked for a company that did specialty limited-edition vinyl pressings -- clear green albums for a group called The Greenes, orange Halloween albums, albums with black and gray marbled streaks, etc. One summer while working overtime on his own, Earl the press operator got his thumb caught in the press, which automatically shut down with his hand still stuck in it, leaving him standing for hours waiting for someone to rescue him, and the grooves for ELO’s “Turn to Stone” permanently pressed into his thumb, but that’s another story).

In the late 70s, the cassette finally beat down the vinyl LP in sales. While everyone was inhaling their recording budgets via wake-up powder, punk came along and put a stake in the heart of album cover excess, at least for a little while. Then along came the CD. Most in-store music promotion went into a tailspin (remember, this was before MTV made video gods of everyone with a funny haircut). Record companies tried the awkward, instantly disposable “long box” (a silly exercise in unplanned obsolescence) and wall-sized posters to keep the artists larger than life.

The design community in the early-to-mid 80s complained endlessly about the advent of CDs (they were just getting over cassettes), and I'd have to say the visual “aura” that surrounded many performers was dimmed when the numbers tipped in favour of digital discs. There was even a scare that the whole industry would turn to DCC (digital cassettes), or worse, DATs (digital audio tapes), about the size of a matchbox. How’re you gonna fit Mick Jagger’s lips on that?

In a blog entitled “The Worst Record Covers of All Time,” Brent DiCrescenzo wrote:

“Mp3s and their cigarette pack-size players kill the record cover, if not the format and concept of “the album” itself. Once music is released solely in digital form, accompanying artwork will likely remain as a downloadable bonus for a while, but will eventually likely be replaced with short animations, a more interactive and fluid video, or nothing at all.

Critics and audiophiles can whine otherwise, but pop music is indelibly linked to visuals. Iconic artists not only realize this but revel in the marriage of sound and image. A musical world without Warhol’s banana, the Polaroid collage of the Talking Heads, or the Kangols and Adidas of Run-D.M.C. loses part of its flavor. It also abolishes at least 50% of the merchandising potential of bands. Pop, from bubblegum to rock to hip-hop, unifies style and substance.”

So here we are. I’ve got an iPod that I love, but, even though I like their music, I couldn't tell the members of Radiohead from Coldplay if one of them threw up on me, not even if Gwyneth and baby Apple threw up on me, too. I barely glance at booze-it-up reality-show-dominated MTV any more, and my music comes largely without pictures now. Have I lost something? I think I have. I notice I’m not as interested in the artist's lives anymore, except for the golden few the media decides to inflate beyond all recognition, and by then I’m bored stupid with the hype. I’m more prone to purchase a single song and ignore “albums” because they don’t seem to be as thematically or musically coherent as Sly and the Family Stone’s There’s A Riot Goin’ On or Sgt. Pepper or Pink Floyd’s The Wall or even XTC’s English Settlement. Not that most albums have to hang their music on a Big Theme, but it seems to me that recent music collections have generally had far more filler than thriller.

Posted by Loyd at November 21, 2005 02:24 PM

Comments


I love vinyl records. I still purchase them whenever I can. Only tonight I picked up Bruce Springsteen's "Magic" on, what the young 'uns say, wax.

But I'm in the minority. As the industry continues its retrograde slide back to a singles-driven industry, the need for accompanying imagery becomes less and less necessary. Cohesive, album-long statements are few and far between. I give Green Day and My Chemical Romance points for trying although I much prefer Marillion and Porcupine Tree.

A band that no one here may recognize, Daniel Amos, did an unheard of thing in the very early 80s creating a four-album arc entitled The Alarma Chronicles. It was CCM music, but it was too abrasive and weird for the standard Christian bookstore set and to Biblically-minded for the secular crowd. It was, among the freaks, the freakiest and I loved it. Such an ambitious effort would be impossible to sell nowadays and I mourn the passing of the possibilities.

I doubt we'll ever again see the heyday of blow-your-mind cover art such as Storm Thorgerson, Hugh Syme or Roger Dean provided. One suspects that the necessity for it has already died and faded away.

DwD

Posted by: Dw Dunphy [TypeKey Profile Page] at September 21, 2007 10:47 PM


i think you're right about the cover art thing. but, i think it's something we're going to have to get used too. i would always rip my cd open and look at the pictures in the cd covert art as i was listening to the cd for the first time.

nowadays that's more like what websites are for. so that still works.

the other thing that i miss is lyrics to the songs on a cd.

i still try to buy the entire album, instead of the one or two songs that i really like, because i do like to get a full idea of what a band was trying to say or do with an album.

Posted by: bekemeyer at December 8, 2005 08:29 PM


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